Madonna: Die Another Day (2002) Online

Madonna: Die Another Day (2002) Online

The music video begins with a bruised Madonna being dragged by two soldiers through a dark corridor, and thrown against a chair in a torture chamber. She starts singing the first verse of the song as her captors laugh at her. An alternate scene shows two people fencing inside a white lit chamber, one in black cloths and one in white. Madonna continues groping with the different objects in the torture chamber and dancing. As she repeats the words "Sigmund Freud", the soldiers catch her again and douse her head in icy-water. The two people fencing take off their masks, which reveal them to be Madonna and her doppelganger surprised to see each other; they resume their violent fighting. The black Madonna slices across the white Madonna's stomach, which is mirrored in the imprisoned Madonna's stomach in the chamber. She rides on a hanging chain from the ceiling and smashes a mirror across the wall. The black Madonna breaks open a dark room by throwing the white Madonna against the wall. ...

The total production costs for the video was around $6.1 million.

The music video was directed by Traktor, a Swedish directing team known for several TV advertisements.

It was filmed from August 22-27, 2002 at Hollywood Center Studios in Hollywood, California.

The video is the second most expensive music video ever made, after "Scream" by Michael Jackson and Janet Jackson.

In an interview with Norwegian newspaper Dagbladet, Ole Sanders from Traktor recalled that in May 2002 Madonna sent them a handwritten letter, along with a demo version of "Die Another Day".

The video was developed as an independent Madonna clip devoid of any footage from the Bond film, but was still Bond-inspired.

The premiere of the video took place on MTV channels worldwide on October 22, 2002, a first occurrence in the music channel's history.

The music video was included in the enhanced CD of the single, along with the "Making of the video".

Traktor explained that every shot of the video used some visual effects, co-ordinated by the group's lead artist, Christophe Allender.

The final shot showed the characteristic gun barrel sequence from the Bond films.

It was nominated for a Golden Globe Award for Best Original Song and two Grammy Awards for Best Dance Recording and Best Short Form Music Video.

The song was a commercial success, peaking at number eight on the US Billboard Hot 100 and was the top selling dance song in the US for both 2002 and 2003.

"Die Another Day" reached the top of the charts in Canada, Italy, Romania and Spain and top-ten in a number of countries worldwide.

Madonna has included the song on two of her world tours; the first being the 2004 Re-Invention World Tour and again as a video interlude on the 2008-09 Sticky & Sweet Tour.

According to MTV News, work began on the song following the announcement, with French composer Michel Colombier being confirmed as the strings conductor.

"Die Another Day" was never adapted into the main score of the film.

The song was later added to the track list of American Life and was also featured on her third greatest hits album, Celebration (2009).

According to the sheet music published at Musicnotes.com, the song is set in the time signature of common time with a fast tempo of 130 beats per minute.

"Die Another Day" was nominated for Best Video from a Film at the 2003 MTV Video Music Awards, but lost.

It won the "Soundtrack Video of the Year" trophy at the 2003 MVPA Awards.