Madonna Feat. Nicki Minaj: Bitch I'm Madonna (2015) Online
- Original Title :
- Madonna Feat. Nicki Minaj: Bitch Iu0027m Madonna
- Genre :
- Creative Work / Short / Music
- Year :
- 2015
- Directror :
- Jonas Åkerlund
- Cast :
- Madonna,Beyoncé,Miley Cyrus
- Writer :
- Ariel Rechtshaid
- Type :
- Creative Work
- Time :
- 4min
- Rating :
- 6.1/10
The video begins with four young girls in outfits inspired by Madonna's iconic "Like a Virgin" performance at the 1984 MTV Video Music Awards, who mime the opening lines of the song. Madonna is shown exercising alongside, wearing an animal print dress and a studded, pink motorcycle jacket. She finishes and comes out in a colorful hallway, drinks water, kisses a man and walks through the corridor, crossing Diplo at one point. As the chorus starts the scene cuts to four Japanese dancers making choreographed moves in a bathtub and inside a bar as Madonna joins them. Ora and Rock appears mouthing the phrase "Bitch I'm Madonna". The second verse starts with Madonna crawling along the hallway, getting entangled in balloons, meeting Diplo again and finally the camera pans away to reveal a number of sock puppets in neon glow swaying together to the song.
Credited cast: | |||
Madonna | - | Madonna |
The song divided music critics, as some called it "energetic", applauding Minaj's rap verse and the unusual composition, while others criticized it for being "desperate to shock".
The video also contains cameos from Rita Ora, Chris Rock, Jon Kortajarena, Miley Cyrus, Alexander Wang, Beyoncé, Katy Perry, Kanye West, and Madonna's two sons, Rocco and David.
The release of the video to the streaming service Tidal was plagued by technical difficulties and was met with a mixed response.
The artists co-wrote the song with MoZella, Toby Gad, Ariel Rechtshaid, Diplo, and Sophie; the latter two co-produced it with Madonna.
It was released as the third single from the album by Interscope Records on June 15, 2015, along with a number of remixes commissioned.
In the United States, "Bitch I'm Madonna" became the first Madonna song to enter the Billboard Hot 100 in three years, peaking at number 84.
The song became Minaj's 63rd and Madonna's 57th Hot 100 entry, placing them at positions three and four on the list of women with the most entries on the chart.
It also reached number-one on the Hot Dance Club Songs chart, extending Madonna's lead as the artist with the most number-ones on the US dance chart.
Worldwide, the song has reached the top-thirty in Hungary, and the digital charts of Finland and Sweden.
The song's accompanying video, directed by Jonas Åkerlund, has Minaj and Diplo appearing alongside Madonna.
It was shot at the Standard Hotel in New York City and shows Madonna and her entourage having a party throughout the building, ending at the rooftop.
Critics complimented the craziness of the clip but panned the absence of the guest stars from the set.
Additionally, comparisons ensued with then recently released music video for singer Taylor Swift's single "Bad Blood", which had featured similar guest stars.
It was also performed as the second song of the Rebel Heart Tour (2015-16).
In order to further promote the song, Madonna performed "Bitch I'm Madonna" during her appearance on The Tonight Show Starring Jimmy Fallon, which was received positively.
Diplo explained to Interview magazine that the song's composition happened while they were drinking one night in the studio.
The song has a tearing sound alongside the "bleepy electro" and "churning" dubstep composition.
Fedde le Grand's remix of the song did not use any of the effects present in the album version, and was created as an electro house track with metallic sounds.
Sasha Geffen from Chicago Reader gave a positive review of the track, complimenting it for bringing the underground PC Music to the mainstream, adding that "between Diplo's blocky breakdowns and Sophie's slippery arpeggios, the song is a provocative piece of work.
The majority of house remixes of "Bitch I'm Madonna" were produced by Rosabel, Sander Kleinenberg and Oscar G.
Caryn Ganz of Rolling Stone was positive, calling it "frenetic", and praised Minaj's verse for being "pure fire".
John Murphy of musicOMH remarked that the song "never quite lives up to its fantastic title, and just sounds a bit of a mess, trying to cram in Diplo-produced dance-hall rhythms, a dubstep breakdown and the seemingly now obligatory Nicki Minaj guest rap".
"Bitch I'm Madonna" has musical elements from DJ Snake and Lil Jon's "Turn Down for What" (2013) with Madonna's vocals.
The song started fluctuating down the chart and exited after four weeks, but following her appearance on The Tonight Show Starring Jimmy Fallon in April 2015, the sales surged by 748% to 9,000 copies, making the song re-enter the chart at number 21.
In France, the song debuted at number 90 on the French Singles Chart the week of December 27, 2014, following the advanced release of the album's six tracks for pre-order on iTunes.
In Spain, the song also debuted with the advanced release, reaching number 49.
Christopher Rosa from VH1 criticized the fact that none of the female singers (apart from Rita Ora) including Minaj, were actually present on set during shooting of the video; their parts were filmed separately.
In their year end ranking of the best songs from 2015, Entertainment Weekly listed "Bitch I'm Madonna" at number 27.
In the United States, "Bitch I'm Madonna" debuted on Billboard's Dance/Electronic Songs chart dated January 3, 2015, at number 14 with sales of 12,000 copies.
In the United Kingdom, Alan Jones from Music Week reported that following the release of the music video, there was a sales surge for "Bitch I'm Madonna", which sold 1,667 copies.