For the first time, "Cracking the Celebrity Code" takes you inside the star-making machinery of this privately owned international agency that delivers big results....for professionals and ... See full summary
Cracking the Celebrity Code (2012) Online
For the first time, "Cracking the Celebrity Code" takes you inside the star-making machinery of this privately owned international agency that delivers big results....for professionals and entrepreneurs of all stripes. From television to movies, from podcasts to publishing Best-Selling Books, from online marketing to magazines and newspapers, you'll see how these innovative master marketers leverage a direct media empire to boost their clients' profiles and their bottom lines - but never lose sight of the positive values that define their lives. You'll also witness their celebrity-building methods in action - and hear firsthand why these methods actually work, from the business leaders that have benefited from them. You don't need a telescope to see these stars align - they're all here to reveal their secrets, in "Cracking the Celebrity Code!"