| Series cast summary: |
 | Aleks Krotoski | - | Herself - Presenter 4 episodes, 2010 |
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| Tim Berners-Lee | - | Himself - Inventor of the World Wide Web 4 episodes, 2010 |
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 | Stephen Fry | - | Himself 4 episodes, 2010 |
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 | Bill Gates | - | Himself - Co-Founder: Microsoft 4 episodes, 2010 |
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 | Jeff Bezos | - | Himself - CEO and Founder: Amazon.com / - 3 episodes, 2010 |
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 | Al Gore | - | Himself - Former Vice-President of the United States 3 episodes, 2010 |
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| Chad Hurley | - | Himself - Co-Founder and CEO: Youtube / - 3 episodes, 2010 |
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| Andrew Keen | - | Himself - Author: 'The Cult of the Amateur' 3 episodes, 2010 |
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 | Steve Wozniak | - | Himself - Co-Founder: Apple Computer 3 episodes, 2010 |
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| Martha Lane Fox | - | Herself - Co-Founder: Lastminute.com 2 episodes, 2010 |
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| Charlie Leadbeater | - | Himself - Author: 'We-Think' / - 2 episodes, 2010 |
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| David Runciman | - | Himself - Cambridge University / - 2 episodes, 2010 |
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| Douglas Rushkoff | - | Himself - Author: 'Life, Inc.' 2 episodes, 2010 |
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| Clay Shirky | - | Himself - Author, 'Here Comes Everybody' / - 2 episodes, 2010 |
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 | Lee Siegel | - | Himself - Author, 'Against the Machine' 2 episodes, 2010 |
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 | Biz Stone | - | Himself - Co-Founder and Creative Director: Twitter / - 2 episodes, 2010 |
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 | Mark Zuckerberg | - | Himself - Co-Founder and CEO: Facebook / - 2 episodes, 2010 |
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