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Frontline Generation Like (1983– ) Online

Frontline Generation Like (1983– ) Online
Original Title :
Generation Like
Genre :
TV Episode / Documentary
Year :
1983–
Cast :
Will Lyman,Douglas Rushkoff,Fred Durst
Writer :
Frank Koughan,Douglas Rushkoff
Type :
TV Episode
Time :
54min
Rating :
7.1/10
Frontline Generation Like (1983– ) Online

From PBS and Frontline: Thanks to social media, today's teens are able to directly interact with their culture - artists, celebrities, movies, brands, and even one another - in ways never before possible. But is that real empowerment? Or do marketers still hold the upper hand? In Generation Like, author and FRONTLINE correspondent Douglas Rushkoff (The Merchants of Cool, The Persuaders) explores how the perennial teen quest for identity and connection has migrated to social media - and exposes the game of cat-and-mouse that corporations are playing with these young consumers. Do kids think they're being used? Do they care? Or does the perceived chance to be the next big star make it all worth it? The film is a powerful examination of the evolving and complicated relationship between teens and the companies that are increasingly working to target them.
Episode cast overview, first billed only:
Will Lyman Will Lyman - Himself - Narrator (voice)
Douglas Rushkoff Douglas Rushkoff - Himself - Correspondent
Fred Durst Fred Durst - Himself - Limp Bizkit (archive footage)
Scott Scott - Himself - Teenager
Darius Darius - Himself - Teenager
Genna Genna - Herself - Teenager
Katie Kushner Katie Kushner - Herself - Teenager (as Katie)
Daisy Daisy - Herself - Teenager
Annie Annie - Herself - Teenager
Will Will - Himself - Teenager
Ceili Lynch Ceili Lynch - Herself - Hunger Games Fan
Tyler Oakley Tyler Oakley - Himself - Youtube Vlogger
Bonin Bough Bonin Bough - Himself - Vice President, Global Media, Mondelez International
Stephen Colbert Stephen Colbert - Himself - Comedy Central (archive footage)
Charles Duhigg Charles Duhigg - Himself - Author, The Power of Habit


User reviews

Ustamya

Ustamya

At face value, 'Generation Like' didn't hold any surprises. Pretty much everyone knows that the Internet, in its current form, is all about likes, clicks, what-have-you. I mean, that's common knowledge. But digging a little deeper, that's where things get scary.

The primary focus here is this: it's not the technology, but what companies are doing to kids *through* technology. Specifically, marketing. The younger age group knows that the goal with social media is to be your own media network, and it's a generation that is willing to do the work of the marketing department just for more likes. Selling out isn't selling out anymore, it's the brass ring. Sponsorship is the prize.

It's a new (terrifying) spin on conformity.

7/10